407 SLINGSHOT RENTAL

BRAND IDENTITY

Brand identity for a new rental agency that entertains locals

and tourists in a secure and accessible way by renting

Polaris Slingshots in Orlando, Florida.

Tramology incorporates the "407" area code into the logo sketches and synthesizes recognizable graphic elements of the Slingshot motorcycles.

The bold font for the icon represents immediacy, while the rest is "lightweight as a feather. " The icon is a powerful but friendly driver.